Partnerships 101: Building a Partnership Program for Early-Stage SaaS and Tech Companies
This document discusses how early-stage SaaS companies should integrate partnerships strategically into their overall go-to-market strategy rather than treating them as standalone initiatives.
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Determining Proper Compensation for SaaS Channel Partnerships
This article explores the key considerations for determining compensation in SaaS channel partner programs, including margin versus discount models, partner value chain contributions, tiered compensation programs, and industry benchmarks.
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Maximizing SaaS Partnerships: The Crucial Importance of Aligning with Partner Go-to-Market Strategies
This article explores the importance of this alignment, common pitfalls, different partner types and their strategies, and best practices for successful partnerships.
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Cost Benefits of Developing a Channel Partnership Program for SaaS Companies
This article explores the cost benefits of partnership programs, comparing them to traditional direct sales models.
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Beyond the Dollar Signs - Unveiling the Secret Sauce of Irresistible Partner Value Propositions
This article explores the multifaceted nature of partner value propositions, focusing on VARs, and why vendors must consider a broader range of factors to create compelling partnership opportunities.
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